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Finance & Performance

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Cost Cutting Without a Thesis

Uniform reductions protect the weakest activities and punish the strongest. A cost thesis says where the business intends to be stronger afterwards.

One Challenge. One Decision. One Page.

The Executive Score™

Impact
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★★★★★
Financial ROI
★★★★★
Leadership Impact
★★★★★
Time Required
25 MINUTES
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The Executive Question

What will we be deliberately worse at next year?

The No-Brainer

Write the cost thesis in three sentences before allocating a single percentage.

Executive Action

  1. 01Rank activities by contribution to the strategy, not by budget line.
  2. 02Protect the two capabilities that drive growth.
  3. 03Cut deeper where you have chosen not to compete.

The Executive Brief™

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